Samba TV

Integrate Data
Subscription Details 
POC/pilots available. Commercial partnerships require annual subscriptions.
Update Granularity 
Daily
Price 
$100K+
Samba TV is a TV data and analytics company that provides viewership and advertising insights globally.
Insights
Collection Methodology 
Samba TV collects its data from smart TVs through its proprietary technology that's embedded in the chipset of the TV. Samba's data is available across tens of millions of TVs across 6 productized markets today.
Regional Coverage 
Data is available in US, Canada, UK, Germany, Italy and Australia.
History 
History available starting January 1, 2019.
Cadence 
Daily
Themes Covered 
TV, OTT, Advertising, Media, Content, Insights
Known Biases 
None
Granularity of Data 
Data is available at the ad creative level for each brand's TV ad campaign
Sectors / Companies 
Samba TV provides TV viewership and advertising insights across all national and global brands.
Datasets
Ad Impressions data by Samba TV
Published:  diciembre 2021
Date Range:  2019Q3 - 2021Q3
Source:  Samba TV
Reach Trends and Minute Trends data by Samba TV
Published:  diciembre 2021
Date Range:  2019Q2 - 2021Q3
Source:  Samba TV