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Millward Brown

Kantar Millward Brown are the world’s leading experts in helping clients grow great brands.

Todos los conjuntos de datos:  B
  • B
    • septiembre 2018
      Fuente: Millward Brown
      Subido por: Knoema
      Acceso el: 04 octubre, 2018
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      This dataset tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion. China continues to grow its presence on the world stage with both Tencent and Alibaba ranking in the Top 10, and seven brands making the list of the Top 20 fastest-risers – three at the top of the list. The Retail category surged ahead with a 35% increase due to a shift towards eCommerce. Tech-related brands like Amazon, Alibaba and eBay dominate not just Retail but the BrandZ Global Top 100, accounting for over half the ranking’s value.