The coronavirus outbreak has affected American consumer patterns and business interactions. According to SimilarWeb, which provides web traffic data from various web services, web traffic patterns shifted immediately after the first reports of confirmed COVID-19 cases. These shifts give investors important information about the extent of impact on end users as well as about unique industry-specific formats of running business during the COVID-19 pandemic. While travel, airlines, and hotel businesses will be influenced more directly in the short-term, categories such as web conferences and product delivery could experience a watershed in terms of longer-term changes in consumer behavior patterns.
The analysis below covers the period from December 1, 2019 to April 2020, including traffic mobile and desktop web traffic originating from the United States. The growth rates expressed in this report are sequential year-on-year relative to January of this year. In other words, consider January the index, and all subsequent growth rates in February and March relative to the January numbers, which largely reflect a pre-crisis period for most of the United States.
Take a look at coronavirus impact on web traffic in different countries.
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(27 March 2020) The force that is 'global social exclusion' is becoming a fatal event for some businesses that rely on in-person labor force and customers, while for others it is a chance for rapid growth and development of new services lines. As the coronavirus infections curve worldwide has shifted over recent weeks to become still steeper, entire companies have begun switching to remote work operations. Many industries, such as air travel, tourism, and retail are undergoing rapid business model adjustments to soften the impact of the COVID-19 pandemic. Below we share another...
(5 May 2020) As self-isolation mode continues across the globe, consumers waiting out the pandemic from home are relying more heavily on delivery services for personal and business essentials. Delivery dependence can be seen in the strong growth in downloads of delivery company apps, like FedEx, and package tracking apps, like Arrive, as estimated by apptopia. New downloads of package tracking apps are currently above the levels seen during the most recent holiday season. While delivery company apps are not rising above holiday season levels (except for DHL), they have seen strong...
While researchers are working toward an answer to COVID-19, it seems that the average person has had enough on the topic. The declining breadth of search queries* people use to find COVID-related information on Bing points to waning interest, at least in the United States. During the week of March 16, 306,000 unique queries (explicit and implicit) related to Coronavirus or COVID-19 were recorded. By the end of April, that figure dropped to only around 36,000. More general 'coronavirus' searches were replaced by 'coronavirus update' as the pandemic surged in the United States. Once...
(4 March 2021) The November 2020 through February 2021 period featured in the heat map below highlights the vulnerability of specific sectors to COVID-19 economic dynamics. Airlines, department stores, live events, and cruise lines have each been uniquely affected by restrictions on social activity, travel, and operations and have decelerated compared to the average baseline. Select another country from the dropdown menu below to examine other regions of interest. Or, click on a sector and scroll down to view its normalized Principal Component Analysis Index performance over...
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