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Millward Brown

Todos los conjuntos de datos:  B
  • B
    • marzo 2016
      Fuente: Millward Brown
      Subido por: Knoema
      Acceso el: 30 marzo, 2016
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      The Brandz Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the Brandz Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. This year, led by apparel, with a 29 percent overall increase, all categories rose in brand value. And 10 of 14 categories experienced double-digit growth, indicating that brands across the economy have moved beyond recovery into a period of new growth. Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest